Chairperson, Digicel Trinidad and Tobago
Sacha has moved steadily through the ranks since she began her tenure with Digicel in 2006 as Marketing Communications Manager, Marketing Director, Chief Operating Officer and then in March 2015 the appointment to the role of Chief Executive Officer. Her responsibilities have grown from delivering Marketing Communications, Sponsorship, Events and Public Relations leading her teams in its delivery of some of the most innovative products and services in the Trinidad and Tobago mobile market. Sacha’s also had responsibility for Digicel’s Commercial Strategy, Retail Sales and Distribution and Customer Experience. She was instrumental in the roll-out of Digicel’s product and services including: the launch of 4G HSPA+ technology; Trend Digital Media; Fibre to the Business (FTTB) and Digicel Play – the first Fibre to the Home service in the Trinidad and Tobago Market. Sacha, has held previous senior positions at Global and local companies; S.M.Jaleel & Co. Ltd, McCann-Erickson and Coca-Cola.